Monday, 10 November 2008

Meet the Brain Trust

This 60 Minutes report interviewing the Obama campaign's senior staff literally 90 minutes after his victory is well worth watching.

These are calm, deliberative people - people who love their jobs, their country, each other. And what's also clear is that for all that this campaign had a bottom up strategy (and by the way, Davids Axelrod and Plouffe make a point of singling out their volunteers as instrumental to their success - that's you!) they also had a very top down approach in that all the important decisions about the message and tone of the campaign came from the candidate directly.

The word for that is leadership. Better get used to it.

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